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Leadership Development at Dentsu Aegis Network

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Coniferous forest by the water
Industry
Technology, Telecoms & Media
Solution
Transformational Leadership

About

Dentsu Aegis Network (DAN), the global media group, partnered with Impact to launch the Propeller Program, an innovative leadership development program for first-time managers.

DAN plans to become a 100% digital economy, a strategy underpinned by a commitment to building a culture of innovation. The Propeller Program develops new generations of emerging leaders who are focused on speed, clear communication, agility, decision making, and are capable of dealing with complexity and collaborating across all DAN brands.

The program ensures alignment with DAN’s new operating model, leadership competencies, and company values using four key learning methods: 

  • Innovative experiential learning methodologies including a custom-designed, live immersive business challenge
  • Intro to EQ that served as a golden thread pulled through all of the program elements
  • Filmed Leadership Story presentation
  • Peer Consulting addressing critical issues

The results have been outstanding, producing an amazing experience that resonates through the Dentsu Aegis Network, while aligning business goals with HR objectives. It delivered a targeted employee development program that supported core business objectives and grew leadership capability across the organization.

Testimonials
See what our customers say about us
Julita Rudolf
Business Transformation Director Polska
Ringier Axel Springer Polska
"What I appreciate most about the 'What’s Next' journey is the time to reflect and learn from my peers. We’ve been guided through self-reflection, talked about the leadership that is needed now in dispersed groups, and discussed market changes. It has been a very powerful experience, especially now, when we all are facing new situations because of covid- 19."
Peter Reynolds
Director, Communications
bwin.party
"I was quite sceptical about the merits of a programme like this so approached it with some reservations. However, right from the start I enjoyed the whole experience. It was challenging mentally, physically and emotionally and I found I was stretched in every direction. As a result, I learned a lot about myself but also about my colleagues, most of whom I was meeting for the first time."
Elena Jasvoin
CFO, Management Board Member
Ringier Axel Springer Polska
"We achieved all of what we wanted, and even more and largely thanks to the great design and organisational effort from the Impact team. I would very much recommend such a program: we felt that it is exactly what our teams need during this new for us time."