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Leadership Development at Dentsu Aegis Network

Coniferous forest by the water

About

Dentsu Aegis Network (DAN), the global media group, partnered with Impact to launch the Propeller Program, an innovative leadership development program for first-time managers.

DAN plans to become a 100% digital economy, a strategy underpinned by a commitment to building a culture of innovation. The Propeller Program develops new generations of emerging leaders who are focused on speed, clear communication, agility, decision making, and are capable of dealing with complexity and collaborating across all DAN brands.

The program ensures alignment with DAN’s new operating model, leadership competencies, and company values using four key learning methods: 

  • Innovative experiential learning methodologies including a custom-designed, live immersive business challenge
  • Intro to EQ that served as a golden thread pulled through all of the program elements
  • Filmed Leadership Story presentation
  • Peer Consulting addressing critical issues

The results have been outstanding, producing an amazing experience that resonates through the Dentsu Aegis Network, while aligning business goals with HR objectives. It delivered a targeted employee development program that supported core business objectives and grew leadership capability across the organization.

Testimonials
See what our customers say about us
Programme participant
Premier Farnell
"The programme’s combination of personal experiences, the trust with the team, the communtiy project, the sense of accomplishment and most of all the feedback in a trusting environment – has helped me to be a better leader."
Michael Esau
Organisational Development Manager
Premier Farnell
"Premier Farnell has undertaken a significant business transformation over the last five years. The development of our leaders through the One Extra Degree programme has played a significant role in helping to shape the culture of our organisation, whilst contributing to the realisation of our high performance journey and the development of our trust agenda."
Malgorzata Bartler
HR Director
Play
Over our three year collaboration with Impact, the Challenger and Play for Future Academy programmes have enabled employees to introduce PLAY to the next level of business development. From our start-up phase we have moved on to growing the business, but have kept our focus on development, innovation and efficiency of both the organisation and our costs. Thanks to the development of key competencies, our managers are able to build and implement strategy with great understanding.