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Leadership Development at Dentsu Aegis Network

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Coniferous forest by the water
Industry
Technology, Telecoms & Media
Solution
Transformational Leadership

About

Dentsu Aegis Network (DAN), the global media group, partnered with Impact to launch the Propeller Program, an innovative leadership development program for first-time managers.

DAN plans to become a 100% digital economy, a strategy underpinned by a commitment to building a culture of innovation. The Propeller Program develops new generations of emerging leaders who are focused on speed, clear communication, agility, decision making, and are capable of dealing with complexity and collaborating across all DAN brands.

The program ensures alignment with DAN’s new operating model, leadership competencies, and company values using four key learning methods: 

  • Innovative experiential learning methodologies including a custom-designed, live immersive business challenge
  • Intro to EQ that served as a golden thread pulled through all of the program elements
  • Filmed Leadership Story presentation
  • Peer Consulting addressing critical issues

The results have been outstanding, producing an amazing experience that resonates through the Dentsu Aegis Network, while aligning business goals with HR objectives. It delivered a targeted employee development program that supported core business objectives and grew leadership capability across the organization.

Testimonials
See what our customers say about us
Malgorzata Bartler
HR Director
Play
Over our three year collaboration with Impact, the Challenger and Play for Future Academy programmes have enabled employees to introduce PLAY to the next level of business development. From our start-up phase we have moved on to growing the business, but have kept our focus on development, innovation and efficiency of both the organisation and our costs. Thanks to the development of key competencies, our managers are able to build and implement strategy with great understanding.
Participant
Atos
"Very close-knit, active and competent facilitators. I was surprised many times by the kind of tasks I had to deal with, the way they were implemented, and the creativity that I had to show."
Dirk Anthony
Director Audio and Language Content
SBS
"An overall culture change was needed to ensure that the leadership development solution offered by Impact, gained traction beyond the training days. Management behaviour change is critical to ensuring we are able to retain the right skill base to deliver new services in a rapidly changing media world. Coaching for Success, and its aligned leadership expectations are critical to
improving our managers, therefore our talent and then our service to audiences."