About
Sony Europe sought an innovative approach to the integration of its new European Senior Marketing team.
Together we created a CSR-based event – ‘Mission Critical Marketing’ – to meet Sony’s objectives whilst addressing the marketing needs of a major NGO, Sight Savers International.
Sight Savers International restore sight, combat blindness and champion the rights of blind people in developing countries. For some time, Sight Savers had been seeking a ‘big idea’ to help boost its profile with the media, the general public and other key audiences, and which would enable the charity to become better known and its life-changing work better understood.
Impact brought together the two organisations in Geneva and tasked the Sony team with delivering a new marketing strategy for the charity in an approach to development that held enormous significance for all involved.
Through this series of live interactive business projects, the Sony team underwent a powerful learning experience facilitated by Impact. Sight Savers have successfully implemented an 18-month global marketing plan in partnership with Sony.
"The Sony Europe and Sight Savers International programme generated some first-class ideas on how to grow our donor-base at a corporate, individual and community level in the UK and abroad. Impact were instrumental in facilitating just the right kind of partnership and an environment highly conducive to achieving a result for both Sony and Sight Savers International.”
- Sight Savers International